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Burghound in Asia 2010

Burghound Unrivalled Passion for Pinot Noir and Chardonnay

The Burghound Phenomenon. Burgundy lends itself to obsessives, what with its hundreds of growers, thousands of named vineyards and maddening variations in vintages. The world’s foremost Burgundy expert – who, thankfully, is also in possession of an acute palate – is Los Angeles-based Allen Meadows… No Burgundy lover leaves home for the retail shop without a copy.” – Matt Kramer, Diversion Magazine.

Asia, the last continent – Jancis Robinson MW (Financial Times May 2010)
“It is no exaggeration to say that Asia has become the focus of the world’s fine-wine trade. But the Asian wine scene is very much more than Hong Kong and China. Japan and Singapore have long histories of connoisseurship.”

“The Singapore wine market is much livelier than it has ever been… In fact one notable development in Singapore is that more and more wine lovers are realising that tough, tannic red bordeaux may not be the ideal wine for their sultry climate. Red burgundies, and Pinot Noir in general, is increasingly appreciated there.”

Compelling Reasons to Participate in the Singapore Burghound Event

Southeast Asia – the most exciting and fast-evolving wine consumer market in the world with exponential growth far-outpacing the current trends in traditional markets.

Singapore – The World’s busiest Port and in actuality, the most important centrally located wine hub in Southeast Asia in close proximity to the ASEAN countries, equally servicing South Asia as well as Australasian region, and cohesively interlinked with Hong Kong and Mainland China.

A great destination –  Singapore is the 4th most visited city in the world with a forecasted 13 million visitors in 2011 and attracts consumers from all over the globe.

Pinot Noir the red grape variety for Asia – compatibility with cuisines and climate – notoriously capricious variety of intrigue, complexity and finite quantity equals true rarity and consumer/wine enthusiast demand… And not just Burgundy , but all pinot noir producing countries and regions.

Chardonnay the first choice in white grapes – despite an obsession for red wine, white wine is becoming increasingly popular in Asia, specifically chardonnay. Equally there is untapped potential for Champagne and Sparkling wines

Asia Symphony of Wine and Flavours

Thursday 7th April, 2011

Room to Read Gala Charity Dinner
Allen Meadows is the guest presenter at the annual charity event and auction for Room to Read – Singapore.

All bookings through www.roomtoread.org

Friday 8th April, 2011

Lunch Master Class
Allen Meadows  presents verticals from two outstanding burgundy producers (white and red) paired to Asian cuisine.

“The World’s Benchmark for Pinot Noir” – Wine Spectator cover story, May 31, 2010
Domaine de la Romanee Conti vs. The World Blind Pinot Noir Tasting –  a unique opportunity for wine enthusiasts to participate/taste alongside international journalists and wine professionals – pre-dinner tasting followed by…

A World of Pinot Noir Dinner
A fun and enlightening evening exploring the diversity of pinot noir with all wines served blind – interfacing with the pre-dinner tasting wines – along with other producers – all paired to Chinese cuisine.

Saturday 9th April, 2011

Unrivalled Passion for Pinot Noir and Chardonnay – Grand Tasting

A full day walk-around tasting interacting with some 200 top artisan pinot noir, chardonnay, champagne and sparking producers from all over the world –  An unparalleled event attracting over 1000 wine enthusiasts from all over Asia

Two exclusive master classes on “The Pearl of the Cote” – Vosne-Romanee’s great wines conducted by Allen Meadows

A comprehensive master class program – conducted by individual artisan vignerons and internationally renown wine journalists covering with exclusive verticals and regional/varietal tastings

Booking Signing by Allen Meadows – Meet Allen Meadows and get your personally signed copy of “The Pearl of the Cote – The Great wines of Vosne Romanee”

Saturday 10th April, 2011

“The Pearl” our main wine dinner event showcasing the top vignerons of Vosne-Romanee hosted by Allen Meadows

Sunday 10th April, 2011

Champagne and Sparkling Dim Sum Brunch – A relaxed yet enlightening lunch pairing pinot noir and chardonnay cuvees from Champagne and sparkling wines from around the world.

Trade – Participating in Burghound Asia Symphony of Wine and Flavours

We invite Chardonnay, Pinot Noir, Pinot Meunier and Gamay Noir producers, both still and sparkling wines from all over the world to participate in this  event.

The walk-about main tasting will run from 9am to 5pm with an expected 1000 plus attendees. Our venue, the The St. Regis Singapore Hotel, is spacious and functional with adjoining rooms for master classes. As with our highly successful Robert Parker event, this is a proven and prestigious platform for engaging a sophisticated market of wine consumers and enthusiasts.

Participating wineries are invited to submit expressions of interest to host master classes conducted by the winemaker/proprietor/marketing person. Ideally this would be vertical tastings with a significant depth of rare back vintages although regional, varietal/style tastings and comparatives also relevant.

The layout for the walk-about tasting will be by country/region/sub-region and promote the concept of ‘terroir’ or ‘a sense of place’ and regional/individual characteristics. Whilst participation is undertaken on an individual winery basis, we are encouraging collaboration between regional vineyard associations and wineries cooperating together in terms of physical attendance and manning allocated  space.

Pre-Event Press Tasting: You are invited to submit wines for a professional tasting held mid-February, 2011, chaired by Curtis Marsh (The Wandering Palate) with a panel of Asia-based wine writers, sommeliers and international guest wine writers and professionals.

There are two classes to enter –current vintage and wines with 5 to 10 years bottle age – limited to one wine in each category: sparkling, white or red wine. Preferred wines will be reviewed in a special feature published on The Wandering Palate and Asia Sentinel.

We encourage entries in the in the older vintage class as this is both topical and indicative of quality. Successful wines in the Pre-Event tasting will be shortlisted for a Burghound Asia Symphony mixed dozen, also educative tasting-packs comprising country/regional/appellation flights and will be promoted throughout Asia under Hermitage Wine and the Wandering Palate.

Allen Meadows’ Burghound.com – The Ultimate Burgundy Reference

A finance executive for 25 years, in 1999 Allen Meadows elected to retire to author a book on the subject of Burgundy, his long time passion and obsession. The book project evolved to become an extensive quarterly review, Burghound.com.

Initially devoted exclusively to the coverage of the wines of Burgundy, subsequently U. S. pinot noir and bi-annual coverage of Champagne was added to what is now the most highly respected and critically acclaimed quarterly publication with subscribers in more than 50 countries.

Hailed as “the world’s foremost Burgundy expert” by acclaimed author Matt Kramer, Meadows spends more than four months a year in Burgundy and visiting over 300 Domaines building a searchable database of more than 50,000 tasting notes and recommended drinking windows.

Media and Sponsors: 
Our official media partner is SPH (Singapore Press Holdings) the main newspaper and press in Singapore,  with our event media centred on the Business Times.

These event is endorsed by the Singapore Tourism Board.

Brought to you by Hermitage Wines
Hermitage Wines has been successfully positioned on the Singapore market since 2004, through its expertise in wine broking, retail sales, and the hosting of fine wine tasting events.

The company has established a reputation across the corporate sector in Singapore, particularly in banking, as a retailer of high-quality wines, events, and related services.

Hermitage Wines host yearly large scale events attracting a guest list of fine wine drinkers and apparitional connoisseurs in Singapore and the broader Asia region. This  vision and determination underpinned the unparalleled success of Hermitages ‘Ultimate Parker in Asia’ event in May, 2010. With over 100 participating wineries and some 1600 wine enthusiasts attending this 2 days event.

Hermitage wines bring the best wine selections from around the world to satisfy our customers’ tastes and preferences, while broadening their palettes and expectations.

Exclusive Venue Partner – The St. Regis Singapore Hotel
Superbly located in the heart of prestigious downtown, the St. Regis is Singapore’s most eminent address, where unsurpassed luxury resides. A gleaming landmark of exquisite ambience, the hotel houses one of Asia’s finest private art collections.

Allen Meadows & Room to Read
Room to Read Gala Dinner – Thursday 7th April, 2011

Allen Meadows is the guest presenter at the annual charity event for Room to Read – Singapore Chapter. SGD$100 from each winery participating in the Burghound walk-about tasting event and $10 from each attending guest will go to Room to Read.

Your participation will contribute to our goal of fund the construction of a one to three room preschool providing a new and safe learning environment for 30–60 children in Sri Lanka Gala Dinner Bookings through www.roomtoread.org

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